This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.mattressexpress.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also gather information on the specific web pages or products you view, what websites or search terms led you to the Site, and how you interact with it. We refer to this automatically collected data as "Device Information."

We use the following technologies to collect Device Information:

• Cookies: Data files placed on your device, often including an anonymous unique identifier. For more about cookies and how to disable them, visit http://www.allaboutcookies.org.

• Log files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, and timestamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make one, we collect certain information from you, including your name, billing and shipping addresses, payment details (like credit card numbers), email address, and phone number. We call this "Order Information."

In this policy, "Personal Information" refers to both Device Information and Order Information.

How We Use Your Personal Information

We primarily use the Order Information to fulfill your orders, which includes processing payments, arranging shipping, and sending you invoices or order confirmations. We also use this information to:

• Communicate with you.

• Screen orders for potential risk or fraud.

• Send you information or advertising about our products and services, based on your preferences.

The Device Information we collect helps us screen for potential risk and fraud (specifically your IP address) and improve and optimize the Site. For example, we use it to generate analytics on how our customers browse and interact with the Site and to measure the success of our marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For instance, we use Shopify to power our online store. You can read more about how Shopify uses your data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use our Site. You can learn about Google's data use here: https://www.google.com/intl/en/policies/privacy/, and you can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with laws and regulations, respond to a subpoena or other legal requests, or to protect our rights.

Do Not Track

We do not change our data collection and usage practices in response to a "Do Not Track" signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask for it to be corrected, updated, or deleted. To exercise this right, please contact us using the information below.

As a European resident, please note that we process your information to fulfill contracts with you (like an order) or to pursue our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order, we will keep your Order Information for our records unless you ask us to delete it.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@mattressexpress.com.